May 31st, 2012
Here’s a link to an interview I did for the AIK (Australian Institute of 
Kinesiologists)…. http://www.marketingwithheart.com.au/build-your-business-over-christmas/ – . With financial end of year looming many businesses find they experience a bit of a lull. In this interview you might find you get a couple of ideas of ways to support and even build your business – rather than just shutting when holidays – or quiet times approach.
If you are taking a break at the end of June it is a great time to do some planning….. Once we have switched off from the day to day details of life the right brain (our creative headquarters) can take over and imagine some brilliant new schemes. Always write them down – some will fly with the angels, other ideas are better deflated gently.
Entrepreneurs are well know for their wild ideas, but before taking off with them take a leaf 
from the big boys– write an annual report on your business. Look at it from the perspective of the many hats you wear as business owner and make a few informed recommendations. For example the CEO might have a look at the overall successes – and disappointments – of the year while the HR Department may make some recommendations about the staff, including you… perhaps more holidays or an increase in salary or more training. Listen carefully to this one to avoid burnout!
Let the Financial Controller have their say, was budget met? Is there a surplus or a deficit? What will next years budget look like? And make sure the Marketing Department has a voice – what has worked and what hasn’t in this area? What are the trends and where is the energy best spent in marketing over the next period – ie what is your marketing strategy? If you need help planning this grab my FREE e-book http://www.marketingwithheart.com.au/ or arrange your FREE session by calling my assistant, Korryn, on (07) 3102 5835 to book in now.
Once you are finished having a look at how the foundations are working you will be able to make a more informed decision on the new ideas blossoming forth.
Enjoy flying!
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