Business Marketing With Heart For Practitioners, Therapists, Coaches And Consultants

As well as supporting people on their personal journeys, I mentor Practitioners, Therapists & heart centred purpose-fuelled Consultants to create thriving businesses. 

My mentoring clients want to live an inspired life, sharing work they that truly makes a difference but they are struggling because they are not yet seeing the clients they need or making the income they want.

Are any of these sounding like you?

  • Your work is a source of joy but not yet an abundant source of income.
  • You are sooooo ready to wake up each morning feeling confident instead of worried about paying the rent.
  • You are feeling overwhelmed, you are doing everything you can but your business is still not thriving.
  • It seems every time you are on track something happens and you are back at square one.
  • You are secretly wondering if you would be better off to just give up and go back to a job. 

But mostly, right now you are feeling frustrated because you know it’s time for you to be out there and your business is just not working the way you need it to!

If this is resonating with you there is a good chance that the problem your business is facing is that it is missing one or more of the essential five foundations.

These 5 foundations are needed for a stable and sustainable business; everyone has skills in some of these elements, but without solid skills in all 5, a business will never reach its potential. 

We tend to avoid areas we are not skilled in – these leave gaping holes which will prevent our business from achieving the success it could. Not to mention the areas we just don’t even know are missing! 

The work I share fills those gaps.

Marketing with Heart … if this is resonating click here to register for my free 40-minute online class where you will Learn How To Get More Clients And Make More Money In Your Practice – While Remaining True To Yourself.

This class will teach you 3 of the keys to creating solid foundations  – strategies that my mentoring clients use every day to create stable and abundant businesses. There is nothing for sale but if you stay to the end there is a free gift you might well like to take advantage of. See you there! 

The world needs more amazing practitioners doing great work, take action now to build your dream!


about me…

…. As well as being a practitioner myself, I have been mentoring business clients since 2008 – read on for some case studies – or click here to find out more about what people are saying about my Practitioner specific program The Confident Practitioner Formula.

Before working with Gay, I wasn’t sure that I was going to be able to continue with my hypnobirthing business.  I simply wasn’t booking enough clients.  I was disappointed as I love teaching the Hypnobirthing Australia program and I very much believe in empowering couples through education and preparation.  I was also frustrated as I felt like I had tried everything and nothing had worked…online small business classes, social media workshops, outsourcing to SEO experts…despite putting in a huge amount of money, time, and effort I was not seeing the ongoing success that I wanted.

After working with Gay, I now consistently book six couples per class (and have had as many as eight couples in a class).  I feel confident that I know how to speak to my ideal client and that I can match up their needs with what I offer.  I also feel relieved as I feel like my work on my business is done…I am finally happy with my website and my marketing strategy.  This is huge as I feel like I have more time and energy to devote to my clients.  I also feel like I have the time and the space to develop new offerings to further support my clients.  And I know that when the time comes to market these new offerings, I have the skills I need to get them out there and seen by the ideal people!

Caitlin Dyer  –  Mother Down Under, May 2018

Kirsty : Fertility Acupuncture : had taken time off to have a baby and was having trouble re-establishing her musculo-skeletal massage and acupuncture practice. She needed to re-engineer her work to provide the primary income for her family. She was down, at times, to 2 to 3 clients a week and averaged 8. She really needed 20 a week to create the life she wanted.

What we did : As she started to clarify her goals and her direction we re-oriented her niche towards her primary personal interest area of fertility. We explored and improved her business and marketing beliefs, clarified the way she spoke and wrote about her work and developed a marketing plan based on a web presence. Within 6 months she was easily achieving her goal of 20 clients a week. She launched her new website early in 2010 and, with her new clarity about what she offered and how she wrote about it, immediately came to the notice of a Brisbane inner city magazine B-Mag, who profiled her work, jumpstarting major success in 2010.

Five years later she had achieved both the short and long term goals created in the beginning of her program including having 2 lovely children, a beautiful home in the inner city area and a busy acupuncture clinic with room for other therapists, yoga and meditation. Her expertise is well respected in Brisbane and she is considered an authority in her area. She regularly sees 60 clients a week.


Chris Wildeboer :  Complimentary Therapy (Rekindled Ancient Wisdom). While she had been in business officially for a year, she had been operating her clinic as a hobby for years. Her home clinic had peaked at 10 clients a week but had dwindled to 1 or none most weeks. Chris did not have a business plan but wanted to give up her part time job and devote all her energy to her clinic. To do that she had to learn how to charge for her work so she could replace that income. She needed to extend her clientele beyond friends and friends of friends, learn how to reach her target market and how to market herself while keeping the original intention of the work she did.

What we did : Created a visionary business plan to see her, in 12 months time, in her own space and able to leave her part time admin job. She learnt how to develop the systems she needed and how to translate her work so she could talk about what she did in a grounded and accessible way. I helped her to connect to her marketing gift, networking, and then we developed major strategies around using it effectively to create her goals. As her work became more clear, the goals became achievable and her confidence grew.

Eight months after starting the program she left her part time job having achieved her income goals and a few months later moved into the new premises of Balance Central. Now, several years later, she is recognised as one Brisbane’s ‘Networking Queens’ and is a well respected member of the local networking groups and social media. She has continued to expand her business, publishing her first book, creating advanced programs and income streams and becoming a saught after public speaker.


Rod : Japanese Acupuncture.  Rod had a successful PT business for 8 years built on referrals, which meant never having to market or promote his business. When he stopped Personal Training to focus on acupuncture full time he stopped getting new clients. He needed clarity with direction, in particular whether to specialise in infertility (a solid acupuncture niche) or to focus on general practice and musculoskeletal work. He recognised he had blocks to being known and building a presence in the acupuncture world.

What we did: Clarified his goals and his target market, adjusting systems to suit the way he worked to ensure he achieved his client numbers and financial goals. We developed marketing materials and a marketing approach that suited him. By the end of the program he was clear about the number of clients he needed to see a week and was creating those spaces and filling them. 3 years later, Rod happily operates his clinic filling bookings and doing the work he loves. He has created a well rounded practice that suits himself and his family perfectly and is ready to take the next step in his practice.


Bree : Hypnotherapy. Was planning a major geographical move for her clinic and needed to re-brand herself into a new niche market. She had a 12 month window in which she needed to create the same income that her full time job had provided. She wanted to understand the process of marketing and needed to develop all new marketing materials to suit her new focus.

What we did: During the program Bree defined her new niche, developed materials and created products to sell on iTunes. She learnt how to write and talk about her work so she could develop the marketing materials she needed. She developed a marketing action plan and developed a busy professional practice in her new area. She did not have to go back to her old full time job.


Peter :  Acupuncture & Chinese Medicine; Natural Fertility.  Peter had been in business full time since 2005 and had a mind map for his business but no formal business plan. His major issues were Managing growth v. Longevity in the business and Avoiding burnout – something he recognises as a personal issue v. Finding a niche that will continue to support his enthusiasm.

What we did : Clarified his direction, his target market and the systems required to take his business forward to achieve his goals. He learnt how to speak and write in a way that reached his market, he re-wrote his website and developed a marketing plan that worked to his strengths to ensure long term viability. At the end of the program he happily reported that his major concern, the ups and downs in his bookings had now stabilised and he was now easily achieving his client numbers and subsequently his financial goals. More importantly he was now confident he could continue to develop the business in a way that fulfilled his own need for business and intellectual growth and avoided burnout.

Peter has continued to use the strategies he learnt to grow from success to success. He launched a whole new program and continues to use the marketing strategies he learnt in the Marketing with Heart Program to build his business.