When I started my business back in ’95 I knew how great this stuff called kinesiology was and I wanted to help everyone. Because of my business background I thought I knew pretty much what to do. I had a bit of a plan, did some advertising, created pamphlets,...
Lots of us struggle with trying to create a perfect practice – but often there are hidden elements stopping us – tonight is giving us the perfect opportunity to see them. This question : ‘What do I need to let go of to create the space and energy to...
Having clarity is an essential element to creating our dream practice. It becomes the why that spurs us to success. It does not have to be overly detailed – my original dream was 8 clients a week and a workshop every few months, but I was totally committed to...
#3 Keep your tribe engaged So far in this series on getting your marketing in order I first talked about the essential 3 strategies that you must have to build a consistent practice. Then in #2 I started to talk about the importance of keeping up with current trends...
#2 Keep up to date! ` Once you have your strategies for your practice in place (see #1) you are ready for the all-important next step – staying up with emerging trends and marketing challenges. I know. This is when it all starts to feel a bit much – you...
# 1 Consistency, consistency, consistency. If we want to create consistency in our therapy practice we need to have 3 simple but effective marketing strategies in place. First, to get new clients we need a Get New Clients and a Follow Up Strategy. And then once we...
