Have you heard the one about the lumberjack? There was this lumberjack who made it his goal to chop down 2 trees a day. Off he went and nailed it. And the next day and the next. He was consistently hitting his goal so easily he decided to up the ante to 4 trees. And...
When I started my business back in ’95 I knew how great this stuff called kinesiology was and I wanted to help everyone. Because of my business background I thought I knew pretty much what to do. I had a bit of a plan, did some advertising, created pamphlets,...
Lots of us struggle with trying to create a perfect practice – but often there are hidden elements stopping us – tonight is giving us the perfect opportunity to see them. This question : ‘What do I need to let go of to create the space and energy to...
Having clarity is an essential element to creating our dream practice. It becomes the why that spurs us to success. It does not have to be overly detailed – my original dream was 8 clients a week and a workshop every few months, but I was totally committed to...
#3 Keep your tribe engaged So far in this series on getting your marketing in order I first talked about the essential 3 strategies that you must have to build a consistent practice. Then in #2 I started to talk about the importance of keeping up with current trends...
#2 Keep up to date! ` Once you have your strategies for your practice in place (see #1) you are ready for the all-important next step – staying up with emerging trends and marketing challenges. I know. This is when it all starts to feel a bit much – you...
