





# 1 Consistency, consistency, consistency.
These are not selling strategies (which can leave us feeling a little uncomfortable). This is marketing, which is about raising awareness of what is needed. And for our service industry, it is about sharing who we are in a way that our perfect clients can resonate with.
It is also essential to make sure they
Each strategy has to have several clear and detailed aspects. These include :
- What you share (ie the marketing language, images, etc that you will use – this is your unique ‘point of difference’ and must be specific for your perfect clients)
- Who you want to see it (your perfect clients)
- Where you will do it (ie social media or email or networking, etc )
- When you will do it (ie how often – this has to suit you as well as be often enough that you don’t get lost in the noise.)
- What are the results you want – how will you monitor them.
I know this sounds complicated but it doesn’t need to be, it can be simply scribbled in a notebook. But it does need to be detailed enough to help you stay focused and consistent.
Once you have defined your strategies and have your rhythm (something that feels good – or at least good enough – to commit to) you just need to put it in the diary and make it happen.
******** This was written with the intention of helping you to create a practice that you love and I would love to hear your thoughts on this. If you think someone else would enjoy it please feel free to share it around.*********
********* And if you want to know more about creating a practice you love have a look at https://www.confidentpractitionerformula.com or just get in touch! ********
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