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Do you Facebook for your business?
Many people say you can’t have a business without it these day.
I think, if it fits into your marketing strategy and you know exactly why you are doing it, you can get good or even great results. However you do need to follow a few guidelines and many of the old ones are gone with the new Timeline.
I am absolutely no expert, my Facebook page, and social media in general, is still a big play space for me but I have read heaps and talked to some experts about these recent changes.
Here are a few gems to work with:
1. Your Facebook timeline fan page is now a story about you and your business. Make sure the story you are telling offers an accurate picture as well as doing the job you want it to. Do that by using the milestones feature and hiding the stories that are not relevant.
2. Make sure the picture at the top of the page demonstrates your work visually in some-way.
3. Review how your page looks to visitors often and make sure it is interesting.
4. Listen to how you sound in your posts. Are you portraying your business effectively? Be careful about complaining or writing too many posts that are the same. It gets boring for your likers.
Tags: business development, Facebook Postings, my articles
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Many entrepreneurs by nature are solo flyers and can be reluctant to share their ideas with others.
They may feel people will not sup port them or even understand their big ideas, they may be protective of their self esteem and concerned that others may not think they are capable of it. They may fear someone may steal their idea or they might just have difficulty expressing the big idea they have.
This type of thinking can be considered to be hind brain survival tactics. The hind brain or brain stem is the oldest part of our brain and uses its ability to sense fear to survive.
On the other hand some entrepreneurs are Read the rest of this entry »
Tags: business development, left brain right brain
Posted in Create your Business!, Gay Landeta | No Comments »
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 If your to-do list goes on for pages or is impossible to manage you may be coping with a ‘lifetrap’ of ‘unrelenting standards’. Lifetraps are ways we, as children, learn to cope with the interactions around us. They were necessary then but can become very limiting as we grow. There are 18 of them all together (see below for more info) but the that one might be a cause of that un-ending To Do list is ‘Unrelenting Standards’.
The trouble is with this life trap running we actually can’t see that what we expect is a little over the top. Or a lot!
Others may say to us that they don’t know how we do it but we keep on expecting more and more of ourselves. This can lead to trouble with time and efficiency. And relaxation. Obviously.
Tags: business development, stress reduction, time saving hints
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for the ongoing support, growth and development of you and your business.
Is Laser Mentoring for you?
This program is for you if you have participated in the Marketing with Heart or Business Mentoring Program and want ongoing external support to keep you and your buisness growing.
Perhaps you have found that going it alone is just not producing the results you know you could be. You find yourself procrastinating, having difficulty focusing or just don’t know where to start. You need someone to help you prioritise and stay on track.
Maybe you have some great ideas but you need to get clarity on how to make them happen. You want someone to bounce ideas off, help you clarify any pitfalls and identify your next steps and you want it to remain completely confidential. You need someone trustworthy who is 100% for your success.
Perhaps you are looking for new ideas and you are concerned your business may be stagnating. You just get more creative talking to someone else. You need someone who knows you and your business and who talks the same language.
Or maybe your business is already in success mode but you know you can take it higher. You want long term support to keep you on your toes, you need someone you can work with to develop strategies and to hold your feet to the fire.
Why would you need it?
Entrepreneurs are renowned for being self sufficient and working things out on their own. Trouble is, like in any facet of our life, we just don’t know what we don’t know. And like in the rest of our life, this not knowing can hold us back from amazing results. Having someone who can fill in the gaps or help you identify the missing links is fundamental to long term success and growth.
In addition, working on your own can be very isolating. Partners or friends can be great, but we don’t want to rely on them for our business success. Having an external mentor who is committed to your success means that you have access to a whole different perspetive on your work.
Once you have found something that works you may as well stick to it! The Marketing with Heart Fast Track Program is just a great way of operating. If enables you to ethically and authentically offer your services to the world. The challenge is staying on track with it. You need someone who can keep reminding you of the foundations, keep you congruent with your values and help you to keep getting it right.
This program will suit you if you want ongoing support to stay on track to where you want your business to go.
What will Laser Mentoring do for you?
You will have someone to keep you accountable for your actions and to challenge you to grow, personally and professionally.Growing is always easier with support along the way. In addition to business strategies you have the transformative support of kinesiology at your call.
You will know you have someone you can talk to who understand the issues your business is facing. You will have already completed a business mentoring program with me, that means I already understand where your business is and where you want it to go. In addition, I know your personal ‘holes in the road’ and can help you avoid or heal them.
You don’t have to learn another new way of thinking. There is already so much on a business owners head, adding in learning new ways of thinking and doing when the old ways aren’t broken is just a waste of energy. We already talk the same language.
Lastly, there is a reason that Olympic Athletes have a coach. Without someone to report to, challenge us and help us to find our blind spots we have no chance at the Gold.
In this program you will be supported as you continue to grow your business. Interested?
If you have worked with me call me! 0418 795 135.
If you haven’t then call me (or email me) anyway and get your free strategy session. We can have a chat and see if we are a match. If we are, I have several options that will give you the foundations you need to participate in this program and get the results you deserve.
I look forward to hearing from you!
Tags: business development
Posted in Create your Business!, Gay Landeta | No Comments »
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February 17th, 2011
I love this guy. I often get my clients to write out a list of their top fixer-uppers – especially including the chocolate! I know that while yoga and meditation and Brain Gym and kinesiology, etc, etc are all often amazing things to change my moment by moment existence sometimes I just want Reeces Peanut Butter Cups! If you get what I mean then have a look at Peter Shallard – the Shrink for Entrepreneurs – blog post :
His blog is worth subscribing to.
Enjoy!
Gay
Tags: business development, personal development
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October 27th, 2010
 If your to-do list goes on for pages or is impossible to manage you may be coping with a ‘lifetrap’ of ‘unrelenting standards’. Lifetraps are ways we, as children, learn to cope with the interactions around us. They were necessary then but can become very limiting as we grow. There are 18 of them all together (see below for more info) but the that one might be a cause of that un-ending To Do list is ‘Unrelenting Standards’. The trouble is with this life trap running we actually can’t see that what we expect is a little over the top. Or a lot!
Others may say to us that they don’t know how we do it but we keep on expecting more and more of ourselves. This can lead totrouble with time and efficiency. And relaxation. Obviously.
If you are recognising yourself here’s a way to start to undo this pattern and manage an unrelenting to-do list:
1. Go through your list and give each item a stress score out of 10 with 10 being major meltdown material. Now, looking at the jobs that are over 5/10 stress – can you break any of them down into smaller jobs to cut down the stress?
2. Try to keep all jobs in a day under 5/10. Make sure that when you look at the day – from a time perspective – it still stays under 5/10 stress for you.
3. Schedule in no more than one item over 5/10 stress in a day. If you suffer from anxiety this is really important – those items over 5/10 are often the source of anxiety and panic.
4. Check out your day and then cut your jobs by half. Like packing for a holiday – we all know how hard that is but it does leave room for new purchases. This will leave room for those unexpected happenings or maybe even stopping to eat lunch!
5. Keep this up for several weeks before upping the ante. None of the “yup, I can do that now, let’s do more” during the second week of this…. not only does it takes about 6 weeks to learn a new habit (the habit of reasonableness here!) but there can be other lifetraps fueling this need to keep on doing, for example fear of rejection or not pleasing others. Give yourself time to relax into yourself and recognise that the little one within probably has a little bit of a wonky perspective on life and needs a little space to let it go.
I will be writing more on this in my ezine this month. If you aren’t subscribed you can subscribe at here.
And for more on these lifetraps have a look at the book “Reinventing Yourself” by Jeffrey Young and Janet Klosko.
Enjoy!
Gay
Copyright © 2010 Gay Landeta. All Rights Reserved. This article may not be used without the prior written consent from the author. See below for more details…
DO YOU WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this text copy in its entirety:
Tags: business development, stress reduction, time saving hints
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I am so pleased – my e-book is finally done! This month’s Resolve article is lesson five from it. I hope you enjoy it!
Learn How to Play the Marketing Game – Lesson Five
by Gay Landeta
The big problem many people find with getting their work out there is that there are so many ways to do it. What works? What doesn’t?
Do you know what results you are getting from each strategy you are doing, or even more importantly, why you are undertaking that particular strategy?
Yes, I know–to get more clients, but how will it get you more clients; what role does that actual strategy play in your big picture? And are you sure you are gaining every bit of effectiveness out of that strategy? And how much fun do you have while doing it? Is it just another job on the to-do list?
Robert Middleton, my marketing mentor and coaching trainer, talks of the similarity between playing baseball and marketing.
Hmmm, you might say, but think about it. A game of baseball consists of a bunch of people on a playing field throwing a ball, hitting that ball, catching that ball and running around. Now if you try to take all those people and get them to do that without understanding the game or knowing the rules, mayhem will result.
Tags: business development, my articles
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April 20th, 2010
I am back from holidays and, as usual, there is so much admin catch-up to do while feeling just a tad lagged and distracted. I put into place a timed process that is a great way to stay focused and get stuff done for when a limited attention span is an issue. It helps to engage the thinking processes so paying attention happens naturally. I thought I would share it….
Start by listing the jobs to be done, eg today mine look like:
catch up pile
finalise BAS
sort out spare room stuff
clear emails
finalise client records
blog
then add 10 / 20 / 30 after each one. It will now look like:
catch up pile 10 / 20 / 30
finalise BAS 10 / 20 / 30
sort out spare room stuff 10 / 20 / 30
clear emails 10 / 20 / 30
finalise client records 10 / 20 / 30
blog 10 / 20 / 30
Now just do each item in order for 10 minutes, then back to the top of the list to do each item for 20 minutes, then back again to the top of the list to do each item for 30 minutes. Cross off each time code as you get to them ie my list looks like this right now:
catch up pile 10 / 20 / 30
finalise BAS 10 / 20 / 30
sort out spare room stuff 10 / 20 / 30
clear emails 10 / 20 / 30
finalise client records 10 / 20 / 30
blog 10 / 20 / 30
And, if you get an item done before the time is up then you can just cross off the whole item and move on!
This is a great way to work through an overwhelming list… I think this months ezine will be on this and other ways to handle overwhelm. If you are not yet signed up go to http://gaylandeta.com.au/sign-up/ to do so.
Here’s to getting stuff done!
Gay
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Tags: business development, learning skills, personal development, time saving hints
Posted in Gay Landeta | No Comments »
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February 6th, 2010
I have a confession to make, I haven’t been following what I know. It is so irritating when you get that – ‘yup, i shoulda…’ feeling!
The dreaded black hole of time sucked me in. You know the one, way to much to do, technology issues to deal with and just STUFF!
In the end with my unexpected but wonderful move to my own premises last year and all that entailed I have not been following my own marketing advice. Outcome? An unreliable number of people for my next Marketing with Heart workshop =(
Oh well, just another example to me of how powerful – and essential – the program is!
Last session I discussed this with my current group and committed to take myself through the program again. I do it most years and often double whatever area I focus on ….. so I am excited to start! Without it I could not do the work I love with my clients!
Don’t dja love those reminders from the Team?
See yah,
Gay
Tags: business development, Gay's musings, personal development
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January 27th,
I was discussing prioritising her busy work today with a client and we came up with a simple visual for us more easily distracted folk…
She has tried the more usual managerial methods of ***’s, numbering and even the grid urgent/important, not urgent/ important, urgent/ not important and not urgent/not important to little effect.
We discussed the old story about rocks, pebbles, sand and water. For those who haven’t come across it here it is:
Imagine a container in front of you. Now fill it with rocks. Is it full? Maybe. It does seem so but try fitting in some pebbles.
Sure enough you can get quite a few in there as well. NOW is it full? Yes, it seems so. What about if you add some sand to the container?
Sure enough there is a bit more room. Must be full now. No! Still room for some water.
But what happens if you try to work in the reverse and fill up the container with water and sand first – you probably won’t get many pebbles or rocks in at all.
In this story the water and sand signify the little things that fill our time up while the rocks and pebbles signify the big important stuff of life. And the moral of the story is obviously if you always try to fit in the water and sand first, there will never be room for the pebbles and rocks.
What a great visual that is, I can almost feel that container and how much I could fill it with each of those substances.
How about instead of trying to determine if a task was important, urgent, not important, not urgent (all the nuances of that make my brain hurt…) or even trying to figure out if it is a 1, 2 or 3, or even a *, ** or ******* we just assigned a R, P, or S to it.
We thought it was brilliant. I immediately reassigned my to-do list as Rock things, Pebble things and Sand stuff. I left out the water. It happens anyway.
And it felt immediately easier.
Try it! Let me know what you think!
That’s it for now…
Cheers, Gay
Tags: business development, time saving hints
Posted in Create your Business!, Gay Landeta | 1 Comment »
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