Marketing with Heart

for people who love what they do but are not making the $$$ they want!

Marketing for Solopreneur, Practitioners & Small Business

Þ Do you get great results but are still not attracting all the clients you want?

Þ Would you like to wake up confident that you are attracting a constant flow of perfect clients and that you have the know-how to keep it happening?

Maybe you think you know what to do … however your business is still not really doing what you think it could. Or maybe you already have a successful business but you want to take it to the next level. Wherever you are, right now you are not building the business and creating the prosperity you want. You may have even considered giving up but you love your work and you know you make a difference so you just keep on, trying different things, hoping to find the magic button.

You need to find a way to grow your business in a way that feels congruent with who you are. You want to find a way to feel comfortable selling yourself and your (perhaps hard to explain) work. You need to continually attract the right clients and you need a system that will work.

The trouble is that existing business models don’t fit, and the ones that do often are based on increasing fees and selling more stuff. They just don’t gel with who you are and why you do your work. Let’s face it, there is lots of information about ways to increase business, but most don’t have a process that takes the mystery out of success.

What you need is clarity about your direction and a simple proven formula to make it happen. You need to let go of limiting mindsets and feel confident about who you are and what you offer. You need materials that reflect you and your work authentically and continuously attract your perfect clients. And you need a doable action plan to make it happen plus the know-how to continue to grow your business when you want to.

I offer one to one, small group workshops and home study options that help practitioners and solo-preneurs do exactly this. This program is based on contribution, not selling, and fits perfectly with the service industry we are in. And I know it works. Each time I have applied it to my own business I have doubled it and I end up offering better service and better results.

This program will empower you create a successful business that suits you. Over a 6 month period you will clarify your vision and be trained in a proven step by step process that will help you to attract all the clients you want. And, because you are trained, you will be able to do it again any time in the future.

If you are ready to transform your business read on for more information or contact me directly on 0418 795 135 or email me at create@gaylandeta.com.au . Look forward to talking! Gay

Marketing with Heart….

Who would be interested?

Practitioners and therapists or those ready to start a practice and want techniques to get it going fast.
People who have tried orthodox business systems without success, or those who are wanting a more heart centred way of operating.
Solopreneurs who are doing what they love but want it to make more money.
Those who find orthodox business plans and ways of doing business doesn’t fit with their values.
Those who want to take their businesses to the next level and are ready to do some work to make it happen.

What can a program cover?

Visioning your business – this is not an ordinary business plan. This is a way of looking at what you do and where you want to go and making sure it is in alignment with your purpose and the deepest part of yourself.
Clarifying your BHAG (Big Hairy Audacious Goal!) – and creating processes to get there.
The important steps of having a business.Boring stuff like data bases, admin and cash flow – there are fundamental processes that many small business do not have in place, especially those that happened by accident. Without these growth becomes often too time consuming to be possible. Address it early and the next step in growing your business becomes easy.
A simple way to market yourself, so you can know, without a doubt, that you are creating a solid flow of qualified clients.
Understanding what effective marketing language is and how and when to use it.
Creating marketing materials that sell without sounding pushy.
Low cost and no cost ways to market yourself using your marketing ‘gift’ area. We all have gifted areas – including how we can promote our business. Honing that first means less stress and more success.
A simple way to look at your business and work on it – not in it.
Developing positive and useful mindsets and belief systems and learning simple techniques to let go of the old programming.
Brain Gym techniques, used by many companies throughout the world to reduce day to day stress and to take heart centred action with ease.
Developing your own business and marketing strategies that will get you on track to where you want to go, then the action plan that will help you get there.
Accountability for all your actions. That means you gotta do it! Success is, in the end, about just doing it!

And most improtantly developing clarity and confidence in what you offer and being able to talk about it in a way that attracts your perfect clients everytime.

What about after – it’s always hard to stay motivated…

We decide together what will suit you and your business to keep moving forward. Laser Mentoring sessions include:

Continuing education – so essential to the growth of a business.
A confidential environment to explore new business ideas.
Follow-up and accountability - so hard to find when you work on your own!

Why choose to work with me?

In addition to my certification in marketing coaching I am a practitioner who has done the hard yards. I know what it feels like to ‘try to sell myself’. And that was after a successful business and sales background. Finding the processes I teach you was the transformation of my business. I doubled both my client intake and my income over the period I devoted to transformation. This was so obvious that my colleagues at Nurture Studio (where I was operating from) wondered what happened. The combination of the energy of focus and change combined with the simple step-by-step processes was unbeatable. In fact, it was so amazing that I decided to train in the process so I could help others achieve the same fantastic results.

I love watching my clients go through the same process and then suddenly wonder how come they are so busy! Sometimes we even have to slow down on the program so they can keep up with all the business they have created! And it all happens so organically and easily that they just operate from the new, confident, business-with-heart place without stress.

Call me for a free strategy session to see if your business is ripe for transformation

0418 795 135 or email me on create@gaylandeta.com.au.

You could achieve results like this:

Kirsty had been a practicing acupuncturist and massage therapist for many years but had a break to have a baby. She had gone back into practice but needed to grow beyond her current client numbers of 8 – 10 a week. We helped her to clarify her heart-felt niche, develop a website and materials to market it and identify and put into place the foundations in her business that were needed. Her initial goal was to be seeing 20 clients a week which she achieved before we finished our 6 month program in October 2009. She hit 40 a week earlier this year and in December 2010 she is averaging 60 clients a week. Her BHAG (big hairy audacious goal) was $2000 a week net income (after expenses) which she was making by August 2010 – much earlier than she expected. She was picked up for an interview with B-Mag as a result of her website which we developed together. Her husband has now left his (uninteresting) job and is working with her so she can continue to build the passive income arm of her business.

See more about Kirsty here or have a look at her website http://www.kirstyeng.com.au/

or

Chris who had been dabbling in her work for 10 years and had decided to make that hobby her main income in 2009. After a year she was seeing 2 to 3 clients a month and she decided it was time to get some outside support. We started working together in February 2010 to develop a successful business structure and long term marketing strategies to grow her business. We discovered her ‘gift’ marketing area and built on that and her business quickly grew from 2 or 3 clients, mostly freebies or exchanges a month, to 2 or 3 a week - then to 8 to 10 a week, all paid. Her big hairy audacious goal was to build a clinic on her property and to leave her part time job by July 2011. She actually left her part time job in December 2010 and launched her own clinic on her property and is running on or above budget each month. See more about Chris here or have a look at her website http://www.balancecentral.com.au/

or

Alex, an Interior Decorator who joined the group program in September 2009. She wanted to put strategies into her business that would enable her to grow into the vision she had of where she wanted her work to go. She incorporated the processes into her business and is well and truly moving onto the next stage of development, hiring staff and growing.

Here’s her testimonial from last years group program ….

What was your biggest issue at the start of the program? Lots of ‘big picture’ ideas with out steps to carry them through. Feeling I had no traction to get going in any direction so was going nowhere. Also felt a bit isolated being a solo business.

Have you been able to address that? Yes, I have set some short-term goals along with steps to make them happen, plus I have the motivation to achieve them. There are also some attractive medium and long-term plans, which I’m confident I can achieve when the time comes to approach them with action steps.

What have you gained from participating in this program? A clear understanding of steps along the marketing path, through the sales process and the relevant strategies for succeeding at each one. Best of all I can do this by continuing to operate within the ethos my business is already valued for and built on.

What did you enjoy the best about the program? Duration – really gave me a chance to ground in the ideas, do the work and implement my plan. Learning how to and now being able to spit out ‘exec summary’ on anything in 60 mins or less! Having brain gym and ‘turn around’ exercises up my sleeve.

Alex Honey

Here’s another testimonial from last years group program ….

What was your biggest issue at the start of the program? What wasn’t! To be honest, I guess the biggest issues were not believing I could start a business from scratch and then run it successfully. It felt like there must be some magic natural talent you had to be born with. Gay managed to demystify the process so that I now see each piece of the puzzle in a very manageable and achievable way. It’s also great to do the work in group situation so you can see you’re not alone and to be able to learn from each other’s strengths and weaknesses. And it never hurts to have a group of people to be accountable to and to act as your ‘think-tank’ to bounce ideas off and expand them in new ways.

What have you gained from participating in this program?In concrete terms: I’ve done a mailout (via email) with information I was really happy with, registered for practitioner insurance, seen paying clients, performed 2 more weddings, booked in a further 2 with 2 more pending, built a website, initiated networking, listed myself on a bridal/wedding website (which has already generated a solid booking – deposit paid), I’ve 3/4 written my first speaking workshop and have booked in my first client for 4 possible workshops. Ha! In more abstract terms – I feel really comfortable now talking about my business/businesses. That’s probably been the greatest blessing. Being able to identify my niche and who my ideal clients are has also been a great benefit and will make marketing myself a lot easier.

What did you enjoy the best about the program? Well, ‘enjoy’ is a loose term here. Let’s be honest, I squirmed my way through a lot of it. Growing is uncomfortable! That’s why it’s called stepping out of your comfort zone. But having said that, it was a very safe environment to do so and of great value to commit to a 6 month journey to do it. I don’t think I could have done it in a shorter space of time. I haven’t even completed all the tasks we were set and I’m still seeing profoundly noticeable results. Best of all, I now feel like I have a solid foundation to move forward from.

What would you tell others about the program? I would tell anyone feeling a little directionless in their business to just jump in and do it… especially if you don’t feel ready. I know in the beginning I felt like I had a vague idea for a business rather than feeling that I had a business. Doing the course has helped me clarify the areas where I was actually further ahead than I realised and to identify the areas where I needed to get clearer. One of the real values of the program is in the simple act of turning up – it forced me to do some work that, if left to my own devices, I could easily have convinced myself I was too busy or not yet ready to do. Also, there was so much that I didn’t know that I didn’t know, it’s a valuable opportunity to have some of it revealed.

Dene Mason