- Is your work a source of joy but not yet an abundant source of income?
- Would you like to wake up confident that you have everything in place for your business to provide generously now and in the future?
You may feel like you are already doing everything you can – but your business is not thriving. Or maybe you know it could be doing better and you just don’t know what is the missing link.
Wherever you are, right now you are feeling frustrated and stuck because you know you are not creating the business you dream of – or the prosperity you want.
There are 5 foundations in an abundant business; everyone in business is skilled in at least 1 or 2 of these elements and can usually manage another, but most struggle with at least 1 if not more of these essential elements, resulting in a business that never really gets to the level of success that is possible.
Often we avoid or just don’t know about the missing elements, leaving gaping holes that will prevent us from achieving the success we want. We know something is not working and want to make a change but if we are a Creative or just a little less conventional, mainstream business models don’t fit. The other option is Google – but what to choose? And then each idea is contradicted by another – and it is easy to feel even more confused and unsure of what to do.
What you need is a clear vision and solid foundations in place. You need to uncover and let go of any limiting mindsets and feel confident telling others about who you are and what you offer. You need materials that reflect you and your work authentically and that continuously attract your perfect clients. And you need a simple action plan to make it happen.
I offer my program, Marketing with Heart, either one to one or on-line to help practitioners and solo-preneurs do exactly this. Marketing with Heart takes you through the 5 foundations you need to create a successful and sustainable business. This program is based on contribution, not selling, and fits perfectly with the service industry. And I know it works. Each time I have applied it to my own business I have doubled it and I end up offering better service and giving better results.
This program will empower you create a successful business that suits you. During the program you will clarify your vision and be trained in a proven step by step process that will help you to attract all the clients you want. And, because you are trained, you will be able to do it again any time in the future.
…. past clients include :
Kirsty : Fertility Acupuncture : had taken time off to have a baby and was having trouble re-establishing her musculo-skeletal massage and acupuncture practice. She needed to re-engineer her work to provide the primary income for her family. She was down, at times, to 2 to 3 clients a week and averaged 8. She really needed 20 a week to create the life she wanted.
What we did : As she started to clarify her goals and her direction we re-oriented her niche towards her primary personal interest area of fertility. We explored and improved her business and marketing beliefs, clarified the way she spoke and wrote about her work and developed a marketing plan based on a web presence. Within 6 months she was easily achieving her goal of 20 clients a week. She launched her new website early in 2010 and, with her new clarity about what she offered and how she wrote about it, immediately came to the notice of a Brisbane inner city magazine B-Mag, who profiled her work, jumpstarting major success in 2010.
Five years later she has achieved both the short and long term goals created in the beginning of her program including having 2 lovely children, a beautiful home in the inner city area and a busy acupuncture clinic with room for other therapists, yoga and meditation. Her expertise is well respected in Brisbane and she is considered an authority in her area. She regularly sees 60 clients a week.
Chris Wildeboer : Complimentary Therapy (Rekindled Ancient Wisdom). While she had been in business officially for a year, she had been operating her clinic as a hobby for years. Her home clinic had peaked at 10 clients a week but had dwindled to 1 or none most weeks. Chris did not have a business plan but wanted to give up her part time job and devote all her energy to her clinic. To do that she had to learn how to charge for her work so she could replace that income. She needed to extend her clientele beyond friends and friends of friends, learn how to reach her target market and how to market herself while keeping the original intention of the work she did.
What we did : Created a visionary business plan to see her, in 12 months time, in her own space and able to leave her part time admin job. She learnt how to develop the systems she needed and how to translate her work so she could talk about what she did in a grounded and accessible way. I helped her to connect to her marketing gift, networking, and then we developed major strategies around using it effectively to create her goals. As her work became more clear, the goals became achievable and her confidence grew.
Eight months after starting the program she left her part time job having achieved her income goals and a few months later moved into the new premises of Balance Central. Now, several years later, she is recognised as one Brisbane’s ‘Networking Queens’ and is a well respected member of the local networking groups and social media. She has continued to expand her business, publishing her first book and creating advanced programs and income streams.
Rod : Japanese Acupuncture. Rod had a successful PT business for 8 years built on referrals, which meant never having to market or promote his business. When he stopped Personal Training to focus on acupuncture full time he stopped getting new clients. He needed clarity with direction, in particular whether to specialise in infertility (a solid acupuncture niche) or to focus on general practice and musculoskeletal work. He recognised he had blocks to being known and building a presence in the acupuncture world.
What we did: Clarified his goals and his target market, adjusting systems to suit the way he worked to ensure he achieved his client numbers and financial goals. We developed marketing materials and a marketing approach that suited him. By the end of the program he was clear about the number of clients he needed to see a week and was creating those spaces and filling them. 3 years later, Rod happily operates his clinic filling bookings and doing the work he loves. He has created a well rounded practice that suits himself and his family perfectly.
Bree : Hypnotherapy. Was planning a major geographical move for her clinic and needed to re-brand herself into a new niche market. She had a 12 month window in which she needed to create the same income that her full time job had provided. She wanted to understand the process of marketing and needed to develop all new marketing materials to suit her new focus.
What we did: During the program Bree defined her new niche, developed materials and created products to sell on iTunes. She learnt how to write and talk about her work so she could develop the marketing materials she needed. She developed a marketing action plan and developed a busy professional practice in her new area. She did not have to go back to her old full time job.
Peter : Acupuncture & Chinese Medicine; Natural Fertility. Peter had been in business full time since 2005 and had a mind map for his business but no formal business plan. His major issues were Managing growth v. Longevity in the business and Avoiding burnout – something he recognises as a personal issue v. Finding a niche that will continue to support his enthusiasm.
What we did : Clarified his direction, his target market and the systems required to take his business forward to achieve his goals. He learnt how to speak and write in a way that reached his market, he re-wrote his website and developed a marketing plan that worked to his strengths to ensure long term viability. At the end of the program he happily reported that his major concern, the ups and downs in his bookings had now stabilised and he was now easily achieving his client numbers and subsequently his financial goals. More importantly he was now confident he could continue to develop the business in a way that fulfilled his own need for business and intellectual growth and avoided burnout.
Peter has continued to use the strategies he learnt to grow from success to success. He has launched a whole new program and continues to use the marketing strategies he learnt in the Marketing with Heart Program to build his business from strength to strength.