Is Mentoring for you?
This business marketing and mentoring program is for you if your business is not attracting enough clients to reliably produce the income you need or if you have lost your direction and need help refocusing or defining your purpose.
Maybe you have a great business idea or new direction but just can’t seem to make it happen. You need someone who can help you to clarify where you are going and hold you accountable for the steps you need to take to get there.
Perhaps you’ve tried a number of marketing activities with mixed results. Maybe your “word-of-mouth pipeline” has dried up and you don’t know where to find your next clients, or it could be that you know what to do and you just don’t get around it. You need someone to help you develop an effective campaign and then support you to make it happen.
Maybe your business still has its ups and downs, when it is working it is wonderful, but when it stops you just aren’t sure what has happened. You can end up feeling frustrated and uncertain about your future. You just want a successful business you can rely on.
Or maybe you have a very successful business already but have reached a plateau and want to take it to the next level. You want to overhaul your business and you need someone you can work with to develop strategies and to hold your feet to the fire.
Why would you need it?
Many small businesses begin without the foundations in place to grow. Some big business tactics seem unnecessary or ‘wrong’ when starting up a small business offering your services. Other times a business begins accidentally, it just started to happen. The trouble is that without the right foundations in place we will hit a wall. And that is usually in income, in time or in energy. This program offers the foundations you need to continue to grow.
In addition, many people find marketing or selling themselves difficult. While marketing is simply a way of letting people who are looking for you know where you are and why you might be useful for them it can be hard to know how to do it effectively. Marketing is essential to keep new clients coming through the door and your business profitable. This program offers you a way to do that in a way that feels authentic and congruent with you and your business.
This program will suit you if you offer services to others and are serious about taking your business to the next level. You may be a creative, a therapist or a consultant or offer professional services like bookkeeping or accounting. You want to make a difference with your work and you realise that to survive and thrive you need to develop solid foundations and implement and practice better marketing.
What will mentoring do for you?
To develop a reliable business and attract more clients can be easier than you think. You will learn not only the “how-to’s” of taking your business to new heights you will also get rid of limiting mindsets that are keeping you stuck where you are.
Ideally your business should be more than a living; it should be a calling, something you feel makes a difference. Through actively working with your business you will discover a deeper level of commitment. You will develop a clearer vision about what you are doing and why you are doing it. You will learn to communicate your passion to your perfect clients and implement an authentic marketing program as a key strategy to help take your business where you want it to go.
To make your business a success you need “marketing know-how.” This comes from reliable information and practice. The problem is that there is so much marketing information out there that it can be overwhelming. What really works to attract clients? What can you do that won’t cost a fortune? Are there marketing strategies that are both effective and don’t take up a huge amount of time? Can you really market in a way that is congruent with you and your values? You will learn to discern what is useful and what isn’t and implement your strategies effectively.
The last thing you need for success is support. When you are trying to master something that is both new and complex, it is hard to do on your own. If you do, it will take you longer, cost you more and result in more failures. By working with someone who’s been there you’ll have a lot less trial and error and you will fast track your results.
In this program you will learn the game of marketing and how to attract clients authentically, in a way that feels congruent with your values.
There are five main challenges in marketing a business:
- Getting the attention of potential clients.
- Giving them enough information to interest them in exploring working with you.
- Turning that interest into a commitment to work with you.
- Negotiating the terms of doing business so that you make a decent profit.
- Serving clients so that they both return and send you referrals.
If you could do better with any of these perhaps you need a little assistance. Working with me you will master these seven Fast Track steps:
1. Marketing Ball – The Game of Marketing; how the game of marketing is played – and won. Successful marketing is not a random set of activities; it has an underlying structure and set of rules you must follow to be successful. When you understand the game you can finally start to play it with some confidence.
2. Marketing Mindset – The Inner Game of Marketing; how you think about marketing your business is a big key to success. If you are avoiding marketing, afraid to implement marketing plans or just plain confused about what to do next, you need to change your current marketing mindset to be successful. The good news is that it’s easier than you think.
3. Marketing Syntax – The Language of Marketing; most people don’t realize that marketing has a language. If you use the right language, you generate attention and interest. If you use the wrong language, your prospects won’t pay attention to you. It’s absolutely necessary that all your marketing messages and communications adhere to the language of marketing.
4. Core Marketing Message – The Value of Marketing; your first important step is to create a marketing message that speaks to the needs and desires of your clients. When you have such a message, you have created a foundation that will be utilized in all your marketing. A great marketing message tells the prospect what’s in it for them to work with you.
5. Marketing Information – The Currency of Marketing; now you have the attention and interest of a prospective client they need more information. We call marketing information “currency,” because it actually buys you attention, time, credibility and trust. Marketing information includes everything from your business card to your web site.
6. Marketing Strategies – The How-To of Marketing; once you have the foundation of your marketing message and information you need to implement some marketing strategies. Strategies include everything from networking to speaking to social media strategies to mail-outs to publishing. You need to develop and implement the most appropriate and effective marketing strategies for you and your business.
7. Marketing Action Plans – The Structure of Marketing; your final marketing step is to develop a very detailed marketing action plan or plans. It’s not enough to know the strategies you are going to use, you need to map them out like a blueprint with very specific objectives and action steps. Once you have a solid plan, you are well on your way to attracting all the business you need.
What will happen?
During a free consultation we will discuss where your business or your project is at present and where you would like it to go. I will assess your situation and offer honest feedback about whether or not I think I can support you in achieving your goals.
If I believe mentoring will be useful in your situation then I will suggest a mentoring program that will suit your circumstances. Programs are usually between 3 and 6 months. Mentoring sessions are done in person or by phone and are usually 90 minutes in length. In between sessions you will have specific assignments for your business that will increase your business and marketing skills.
You will start seeing results well before we have completed our work. As your business and marketing know-how increase, you will begin to communicate more effectively and start generating more attention. You’ll start the process of “playing the game of marketing” and have wins in the process.
After working through the program you will have the foundations you need for a business you can rely on and a true grasp of how marketing works and will be prepared to grow your business in ways you never before thought possible. Many clients continue to work with me once their initial program is complete to stay on track and continue to develop their business.
You will also get over the biggest marketing obstacle of all, and it is not external. It’s internal. We all have various beliefs and thoughts that tend to sabotage our marketing efforts. If you think… “I’m not good at selling myself, I can’t write, I don’t like networking and web sites don’t work….” then what you say will become a self-fulfilling prophecy. In Step #2 – Marketing Mindset, you’ll be introduced to some very powerful tools that will help you dramatically shift your perspective and start fulfilling your goals more easily. You will be able to Create the Life you Want to Live!
Plus, working with me you get the secret sauce! You can draw on my kinesiology skills to break through any blocks and to develop the skills and ways of thinking you need to create your success.
Action Plan Marketing’s Fast Track Program is a system with a proven methodology that has been used successfully with thousands of self-employed professionals and professional service businesses. It will also work for you and – who knows – you might even find, like many others, that marketing can be fun!
About Your Business Marketing Mentor
In addition to my counseling and kinesiology training and a background in small business management I have gone through an extensive, in-depth training and coaching certification program with Robert Middleton, the developer of the Action Plan Marketing System and am qualified to train and coach clients using the Action Plan Seven Marketing Principles. I will train you, coach you and keep you accountable for implementing the systems your business needs to grow. In addition I will use my other skills to ensure you get the results you want.
In-House Business Marketing Programs
I can customize an in-house marketing program for your business or professional firm. If you have a team of people who need to master the skills of marketing and attracting more clients, I can develop a program will meet your needs and your budget. Programs can include live training and coaching, programs led by teleconference and even virtual programs that include printed and online materials and follow up by email.
Complimentary Marketing Strategy Session
You’re a good candidate for marketing mentoring if:
- You have a passion for your work and are a self-employed professional, partner in a professional firm or owner of a business who offers a professional service.
- Or you have a fledgling business that you want to develop into a sustainable business.
- You ready to become a better marketer and want to grow your business.
- You are willing to invest time, energy and money to develop your work.
- You are open to trying things outside your current comfort zone.
- You are prepared to do the work and understand that results can take time.
- You can accept direction and are prepared to take action.
If this fits you, we can work together successfully.
If you would like to explore working with me, please fill out the form below. You may request a complimentary one hour “Strategy Session” where we will discuss your business and marketing goals, the challenges you are facing, and outline a strategy to move forward with confidence.
This session is also a time for you to decide if you are ready to move forward with your business and if the Fast Track approach is the one that will help you to do it. I will assess your situation and offer honest feedback about whether or not I think I can support you in achieving your goals.
I look forward to hearing from you.
To connect with me now fill in the form below or call me on my mobile, 0418 795 135, or call CREATE on (07) 3255 0099.
cforms contact form by delicious:days
href=”http://www.statcounter.com/wordpress.com/”
target=”_blank”>
alt="wordpress hit counter" >
